| 长株潭地区中小型健身俱乐部消费群体调查研究 |
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| 引用本文： | 刘坚.长株潭地区中小型健身俱乐部消费群体调查研究[J].搏击·武术科学,2010(8). |
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| 作者姓名： | 刘坚 |
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| 作者单位： | 湘潭大学体育教学部; |
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| 基金项目： | 湖南省体育科学协会课题《长株潭中小型健身俱乐部消费群体研究》 |
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| 摘 要： | 文章通过对长株潭地区中小型健身俱乐部的消费群体进行调查,主要运用社会学、统计学以及消费行为学等理论对中小型健身俱乐部的消费群体的构成、消费行为特征、消费状况等进行了深入分析,并为促进中小型健身俱乐部的发展提出建设性的建议。
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| 关 键 词： | 中小型健身俱乐部 消费群体 消费行为 |
Investigation on the Consumer Groups of Medium and Small-sized Fitness Clubs in Changsha-Zhuzhou-Xiangtan |
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| Liu Jian.Investigation on the Consumer Groups of Medium and Small-sized Fitness Clubs in Changsha-Zhuzhou-Xiangtan[J].BOJI(WUSHUKEXUE),2010(8). |
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| Authors: | Liu Jian |
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| Institution: | Liu Jian(P.E. Dept of Xiangtan University,Xiangtan Hunan 41105) |
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| Abstract: | This paper carries on an investigation on the consumer groups of medium and small-sized fitness clubs in Changsha-Zhuzhou-Xiangtan,and makes a deep analysis on consumer group's structure,consumption characteristics and consumption situations in terms of theories of the sociology,statistics and consumer behavior.Finally,constructive suggestions are put forward for improving the development of medium and small-sized fitness clubs. |
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| Keywords: | medium and small-sized fitness clubs consumer group consumer behavior |
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