| 网络传播话语中的多模态连贯叙事 |
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| 引用本文： | 梁国杰.网络传播话语中的多模态连贯叙事[J].新疆职业大学学报,2012(4):35-37. |
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| 作者姓名： | 梁国杰 |
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| 作者单位： | 聊城大学外语教育学院 |
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| 基金项目： | 山东省艺术科学重点课题(2011274);山东省教育科学“十二五”规划课题(2011GG055) |
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| 摘 要： | 多模态性是网络传播话语的一个突出特征，对网络叙事话语的连贯性具有积极的建构作用。在网络传播话语叙事中，线性文本话语和图像式话语相互协同，相辅相成。通过建立多种符号模态之间或隐或显的相互联系，网络传播话语得以形成意义连贯的叙事整体，以多模态协同配合的方式有效提升其叙事效果，从而实现高效的传受交际。
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| 关 键 词： | 网络传播 多模态话语 连贯叙事 |
Multimodal Narrative Coherence in Internet Communication Discourses |
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| LIANG Guo-jie.Multimodal Narrative Coherence in Internet Communication Discourses[J].Journal of Xinjiang Vocational University,2012(4):35-37. |
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| Authors: | LIANG Guo-jie |
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| Institution: | LIANG Guo-jie(School of Foreign Language Education,Liaocheng University,Liaocheng,Shandong 252000) |
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| Abstract: | Multimodality is a remarkable feature of Internet communication discourse.It plays an active role in the construction of coherence in Internet narrative discourse,in which linear textual discourse and graphic discourse collaborate with and supplement to each other.Through building implicit or explicit interrelations between different semiotic modalities,the global coherence of narrative meaning in Internet communication discourse could be constructed.The multimodal collaboration and coordination contribute to enhance the narrative effects and thus to realize efficient addresser-addressee communication. |
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| Keywords: | Internet communication multimodal discourse narrative coherence |
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