| 当前医药企业市场营销中的问题与对策 |
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| 引用本文： | 徐慧,汪垚.当前医药企业市场营销中的问题与对策[J].通化师范学院学报,2010,31(7):59-61. |
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| 作者姓名： | 徐慧 汪垚 |
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| 作者单位： | 通化师范学院,工商管理系,吉林,通化,134002 |
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| 摘 要： | 我国加入WTO后市场逐渐由原来的卖方市场转变为买方市场。面对买方市场,少数企业变压力为动力,改革体制、革新技术、创新产品,制定了一系列有效的市场营销战略,在激烈的市场竞争中赢得了主动权,但更多的企业没有转变观念,不能适应市场经济的需要。文中找出了当前医药企业在市场营销中存在的问题,并针对这些问题提出了解决方案。
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| 关 键 词： | GMP 医药市场营销 市场营销战略 产品销售 |
Current Pharmaceutical Marketing Problems and Solutions |
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| XU Hui,WANG Yao.Current Pharmaceutical Marketing Problems and Solutions[J].Journal of Tonghua Teachers College,2010,31(7):59-61. |
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| Authors: | XU Hui WANG Yao |
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| Institution: | Yao(Department of Business Administration,Tonghua Normal University,Tonghua,Jilin 134002,China) |
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| Abstract: | After China＇s accession to the WTO,the market has gradually changed from a seller＇s market into a buyer＇s market.Facing the buyer＇s market,few enterprises convert pressure as a driving force to reform the structure,innovate the technology and create the product,then draw up a series of effective marketing strategies,in the fierce market competition win the upper hand.But more enterprises don＇t change the concepts,and can not meet the needs of the market economy.This paper finds out current pharmaceutical enterprises marketing problems and puts forward the solutions. |
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| Keywords: | GMP |
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