英语广告语篇中模糊限制语的人际功能浅析 |
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引用本文: | 杨佳雯.英语广告语篇中模糊限制语的人际功能浅析[J].宜宾学院学报,2006,6(11):70-73. |
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作者姓名: | 杨佳雯 |
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作者单位: | 四川外语学院,研究生部,重庆,400031 |
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摘 要: | 本文以功能语法为理论框架,从情态层面上分析了模糊限制语在英语广告语篇中的人际功能,旨在说明模糊限制语的使用使广告既有揭示性又有可信度,同时有助于在广告商和消费者之间建立良好的人际关系,从而达到广告商的商业目的。
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关 键 词: | 英语广告语篇 模糊限制语 情态 人际功能 |
文章编号: | 1671-5365(2006)11-0070-04 |
收稿时间: | 08 22 2006 12:00AM |
修稿时间: | 2006年8月22日 |
Analysis of Interpersonal Function of Hedges in English Advertising |
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Authors: | YANG Jia-wen |
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Institution: | Graduate School, Sichuan International Studies University, Chongqing 400031, China |
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Abstract: | Based on functional grammar,this article explores the interpersonal function of hedges in English advertising discourse through modality.It is hoped that the study may serve to prove that the use of hedges can make the advertisement revealing as well as convincing,and it can help to establish good relationship between the advertisers and the consumers and thus it can realize the commercial aims of the advertisers. |
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Keywords: | English Advertising Hedges Modality Interpersonal Function |
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