| 基于SWOT分析的山东省城市景观体育市场开发策略 |
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| 引用本文： | 刘景堂.基于SWOT分析的山东省城市景观体育市场开发策略[J].山东体育学院学报,2011,27(10). |
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| 作者姓名： | 刘景堂 |
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| 作者单位： | 山东财经大学体育学院,山东济南,250014 |
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| 摘 要： | 采用文献资料调研、专家访谈、逻辑分析等方法,对山东省城市景观体育市场开发进行SWOT分析,并指出开发目标和重点,在此基础上提出发展策略,即:以景观资源为基础,以突出景观特色为导向,统筹规划,合理布局;坚持可持续发展的理念；采用市场化运作方式；精心策划赛事活动主题,强化赛事与景观的完美融合；大力培养景观体育的专门管理人才.
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| 关 键 词： | 山东城市景观 城市景观体育 SWOT分析 市场开发策略 |
Urban landscape in Shandong sports market development strategies based on SWOT analysis |
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| LIU Jing-tang.Urban landscape in Shandong sports market development strategies based on SWOT analysis[J].Journal of Shandong Physical Education Institute,2011,27(10). |
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| Authors: | LIU Jing-tang |
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| Institution: | LIU Jing-tang Dept.of PE,Shandong Financial University,Jinan 250014,China |
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| Abstract: | With the methods of literature research,investigation,expert interviews,logical analysis and other methods,the paper made a SWOT analysis of the development of the urban landscape sports market in Shandong province,and pointed out the development objectives and priorities.On this basis,it proposed the development strategy: A resource-based landscape in order to prominent landscape features-oriented,overall planning,rational distribution;and adhere to the concept of sustainable development;use of market-orie... |
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| Keywords: | urban landscape of Shandong province urban landscape sports SWOT analysis market development strategy |
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