Abstract: | What is your favorite color? Do you like yellow, orange, red? If you do, you must be an opti- mistl, a leader, an active person who enjoys life, people and excitement. Do you prefer grays and blues? Then you are probably quiet, shy, and you would rather follow than lead. You tend to be a pessimist2. At least, this is what psychologists3 tell us, and they should know, because they have been seriously studying the meaning of color preference4, as well as the effect that colors have on hu- man beings. They tell us, among other facts, |