| 档案文化产业发展探析 |
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| 引用本文： | 杨轶男,李雁,缑英俊.档案文化产业发展探析[J].宜宾学院学报,2006,6(8):54-56. |
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| 作者姓名： | 杨轶男 李雁 缑英俊 |
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| 作者单位： | 济南大学,山东,济南,250022 |
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| 摘 要： | 随着文化产业在我国的兴起以及档案馆产业属性的日益凸显,发展档案文化产业成为历史的必然。面对日趋增长的文化市场的需求,档案馆应及时调整自己的定位,将档案作为文化产业链条的一部分,以产业化机制推进档案馆事业的可持续发展;应把现代市场营销策略引进档案文化产业开发,并充分运用和调动社会力量来推动档案文化产业的发展。
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| 关 键 词： | 档案馆 文化产业 产业化机制 营销策略 社会力量 |
| 文章编号： | 1671-5365(2006)08-0054-03 |
| 收稿时间： | 03 20 2006 12:00AM |
| 修稿时间： | 2006年3月20日 |
Exploration and Analysis of Development of Archives Cultural Industry |
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| Authors: | YANG Yi-nan LI Yan GOU Ying-jun |
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| Institution: | Jinan University, Jinan 250022, China |
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| Abstract: | With the boom of cultural industry in China,the industry property of archives has been emphasized.It is inevitable for archives to develop cultural industry.Facing the demand of market,archives need to regulate its orientation and regard itself as a part of cultural industry to prompt the sustained development of archives' enterprise with the mechanism of industry.Strategy of modern market should be introduced to explore archives' cultural industry,and social power should be utilized and encouraged completely. |
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| Keywords: | Archives Cultural Industry Mechanism of Industry Strategy of Market Social Power |
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