| 传媒产品品牌化运营分析框架的构建 |
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| 引用本文： | 刘茜.传媒产品品牌化运营分析框架的构建[J].新闻界,2009(4). |
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| 作者姓名： | 刘茜 |
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| 作者单位： | 成都大学文学与新闻传播学院,成都,610000 |
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| 摘 要： | 本文以传媒产品的品牌化运营为研究时象,分析传媒产品品牌化运营与建立传媒产品竞争优势的内在逻辑关系,并在此基础上构建起了以提升品牌资产为导向的传媒产品品牌化运营的理论分析框架.
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| 关 键 词： | 品牌化 品牌资产 传媒产品 |
On the Analysis Framework of the Brand Operation of the Media Products |
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| Liu Qian.On the Analysis Framework of the Brand Operation of the Media Products[J].Press Circles,2009(4). |
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| Authors: | Liu Qian |
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| Institution: | School of Literature and Journalism;Chengdu University;Chengdu 61 0000 |
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| Abstract: | This paper, inwhich the brand operation of the media products is studied,analyzes the inherent logic relationships of the brand operation of the media products and the establishment of competitive advantages.On the basis, the theoretical analysis framework of the brand operation of the media products,oriented by the enhancement of the brand equity, is established. |
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| Keywords: | brand the brand equity the media products |
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