| 浅谈当代中国新奢侈品的消费动因简 |
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| 引用本文： | 罗当.浅谈当代中国新奢侈品的消费动因简[J].湖南大众传媒职业技术学院学报,2014(1):38-41. |
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| 作者姓名： | 罗当 |
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| 作者单位： | 湖南师范大学新闻与传播学院,湖南长沙410081 |
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| 摘 要： | 在国人购买力不断加强、消费不断升级的过程中，大量新奢侈品品牌以井喷的势头涌现出来。由于新一代消费者的出现、国民财富不断膨胀、都市生活比过去更加丰富、时尚杂志和电影的作用以及传统奢侈品消费或将走向低迷，新奢侈品赢得了当代中国消费者的热烈追捧，成为社会生活中的一个热门话题。
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| 关 键 词： | 新奢侈品 特点 消费动因 |
Probing into Motivations of New Luxury Purchase in Contemporary China |
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| LUO Dang.Probing into Motivations of New Luxury Purchase in Contemporary China[J].Hunan Mass Media Vocational Technical College(Mass Media),2014(1):38-41. |
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| Authors: | LUO Dang |
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| Institution: | LUO Dang (College of Journalism and Communication, Hunan Normal University, Changsha, Hunan 410081 ) |
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| Abstract: | With the strengthening of people＇ s consumption ability and the update of the market, plenty of new luxury brands sprung up in our life. The new luxury brands received a warm welcome by Chinese customers and became a very popular topic because of the appearance of new consumers, the development of the city life, the effects of fashion magazines and down- trends of the traditional luxury goods. |
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| Keywords: | new luxury character consumption motivation |
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