| 高职高专《国际商务谈判》课程超文本化探析 |
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| 引用本文： | 周颖莹.高职高专《国际商务谈判》课程超文本化探析[J].湖南大众传媒职业技术学院学报,2014(2):106-108. |
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| 作者姓名： | 周颖莹 |
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| 作者单位： | 湖南大众传媒职业技术学院国际传播系,湖南长沙410010 |
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| 基金项目： | 本文为湖南大众传媒职业技术学院院级课题“需求分析视角下的高职《商务英语谈判》课程改革与实践”（编号：117103A04-2）的研究成果. |
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| 摘 要： | 《国际商务谈判》是高职高专商务英语专业中一门实用性很强的课程。该课程的教学往往没有突出语言课程本质,陷入商务术语讲解的困境。因此,教师应当运用多媒体和网络技术形成超文本语境,使教学手段和方法超文本化,教学内容超文本化,教学测评超文本化。
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| 关 键 词： | 《国际商务谈判》 超文本化 语言教学 |
Analysis on Hypertext in Course of International Business Negotiation |
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| ZHOU Ying-ying.Analysis on Hypertext in Course of International Business Negotiation[J].Hunan Mass Media Vocational Technical College(Mass Media),2014(2):106-108. |
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| Authors: | ZHOU Ying-ying |
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| Institution: | ZHOU Ying-ying (International Communication Department, Hunan Mass Media Vocational and Technical College, Changsha, 410100) |
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| Abstract: | International Business Negotiation is a compulsory course for the major of business English in vocational col- leges. In its teaching, the essence of a language course has been neglected for a long time, and it has fallen into the plight of business terms explanation. Therefore, teachers should apply hypertext teaching method to this course and realize hyper- text in its teaching method, teaching contents and teaching evaluation. |
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| Keywords: | International Business Negotiation hypertext language teaching |
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