| 中国动漫民族文化差异竞争力探析 |
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| 引用本文： | 孙珊珊.中国动漫民族文化差异竞争力探析[J].湖南大众传媒职业技术学院学报,2014(2):17-22. |
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| 作者姓名： | 孙珊珊 |
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| 作者单位： | 湖南大众传媒职业技术学院动漫与艺术设计系,湖南长沙410100 |
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| 基金项目： | 本文为2012年湖南省教育科学规划课题“基于数字化资源的动漫MPIE教学模式创新研究”（课题号：XJK012CZJ1l8）的研究成果. |
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| 摘 要： | 动漫具有商业属性和文化艺术属性,在策划上拓展本土化的动漫题材,在文化内涵上进行批判性传承与重构,在设计上融合多民族民间美术风格,有助于打造中国民族动漫文化的自知、自信、自强格局,创作出具有独特中国艺术风格和民族内涵的动漫品牌。
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| 关 键 词： | 动漫创作 文化内涵 差异竞争力 |
Analysis on Difference Competitiveness of China Anime Folk Culture |
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| SUN Shan-shan.Analysis on Difference Competitiveness of China Anime Folk Culture[J].Hunan Mass Media Vocational Technical College(Mass Media),2014(2):17-22. |
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| Authors: | SUN Shan-shan |
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| Institution: | SUN Shan-shan ( Anime ＆ Art Design Department, Hunan Mass Media Vocational and Technical College, Changsha, Hunan 410100) |
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| Abstract: | Anime has both commercial properties and cultural and artistic properties. In order to create a unique brand of cartoon art style and Chinese ethnic connotation, we should expand local anime themes in planning; we should critically inherit and reconstruct culture connotation; we should integrate multi-etJnic folk art style in designing which are helpful to build culture knowing, self-confidence and self-reliance. |
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| Keywords: | Anime production culture connotation difference competitiveness |
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