| 我国营利性体育健身中心( 俱乐部) 服务质量构成要素和评价
方法研究 |
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| 引用本文： | 齐静,梁进.我国营利性体育健身中心( 俱乐部) 服务质量构成要素和评价
方法研究[J].天津体育学院学报,2007,22(2):175-178. |
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| 作者姓名： | 齐静 梁进 |
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| 作者单位： | 1. 宁夏大学,体育学院,银川,750021
2. 天津体育学院,天津,300381 |
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| 基金项目： | 天津体育学院硕士学位论文 |
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| 摘 要： | 运用文献资料与调研、因子分析及回归分析等方法,对我国营利性体育健身中心(俱乐部)服务质量构成要素和评价方法进行分析研究。研究结果:我国营利性体育健身中心(俱乐部)服务质量由服务项目与专业水平、设施与可靠性、(消费)结果质量、个性化服务和(俱乐部)环境5因素构成;在我国国情之下,修正我国体育健身行业SERVQUAL量表,并在具体运营健身企业中适用,表现出较为理想的应用效果。
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| 关 键 词： | 体育健身服务质量 构成要素 评价方法 |
| 文章编号： | 1005-0000（2007）02-0175-04 |
| 修稿时间： | 2007-01-15 |
The Study on Service Quality Factors and Appraisal Method of the Commercial Recreational Sport Centre in China |
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| QI Jing,LIANG Jin.The Study on Service Quality Factors and Appraisal Method of the Commercial Recreational Sport Centre in China[J].Journal of Tianjin Institute of Physical Education,2007,22(2):175-178. |
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| Authors: | QI Jing LIANG Jin |
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| Institution: | 1.School of PE, Ningxia University, Yinchuan 750021, China; 2.Tianjin University of Sports, Tianjin 300381, China |
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| Abstract: | In this paper, the method of documentary, field research, the factor analysis and regression analysis were employed to study service factors and appraisal method of the commercial recreational sport centre of China. The results showed that the service quality in sports center should include the service item and profession level, facility and reliability, (consumption) result quality, individual service and environment. The revised SERVQUAL was applied to fitness centre and resulted perfectly in Chinese conditions. |
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| Keywords: | SERVQUAL |
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