| 基于演化博弈的颠覆性技术采纳行为研究 |
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| 引用本文： | 徐雯,于娱,施琴芬.基于演化博弈的颠覆性技术采纳行为研究[J].科技管理研究,2019(23). |
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| 作者姓名： | 徐雯 于娱 施琴芬 |
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| 作者单位： | 南京邮电大学管理学院,江苏南京 210003;南京审计大学商学院,江苏南京 211815;苏州科技大学商学院,江苏苏州 215009 |
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| 基金项目： | 国家自然科学基金“创新生态系统中知识主体协同行为与价值创造的耦合机理及提升策略研究”(71771161),” 跨界知识重混下企业颠覆性绿色创新绩效评价与提升策略研究”(71801133),“跨界隐性知识的协同效应对颠覆性创新绩效的影响研究”(71471091)；江苏省高校哲学社会科学研究“跨界知识重组对企业绿色创新绩效的影响研究”(2017SJB0336) |
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| 摘 要： | 将颠覆性技术采纳过程中企业的财富和决策者的风险态度纳入技术采纳的影响因素中,构建基于企业财富和风险态度的企业集群在颠覆性技术采纳问题上的演化博弈模型,研究企业之间采纳颠覆性技术的进化稳定策略,并通过MATLAB仿真分析探索企业财富和风险态度对企业采纳颠覆性技术意愿的影响。研究表明:企业财富一定、企业决策者的风险态度不同时,企业最终都会趋向于采纳颠覆性技术,但是风险偏好的企业显著地比风险规避和风险中立的企业更快地采纳颠覆性技术;企业决策者风险态度相同时,财富多的企业和风险容忍度高的企业采纳颠覆性技术的意愿更为强烈。
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| 关 键 词： | 颠覆性技术 演化博弈 技术采纳 单群体 多群体 |
| 收稿时间： | 2019/1/31 0:00:00 |
| 修稿时间： | 2019/12/4 0:00:00 |
Research on Disruptive Technology Adoption Behavior Based on Evolutionary Game |
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| Abstract: | In this paper, the assets of enterprises and risk attitudes of decision makers in the process of disruptive technology adoption are included in the influencing factors of technology adoption. This paper constructs an evolutionary game model based on enterprise wealth and risk attitudes on the issue of disruptive technology adoption, studies the evolutionary stabilization strategies of disruptive technology adoption among enterprises, and explores the impact of enterprise assets and risk attitudes on enterprises''willingness to adopt disruptive technology through MATLAB simulation analysis, and finally adopts disruptive technology for enterprises. The research shows that when the firm''s wealth is fixed and the risk attitude of its decision makers is different, the firm will eventually tend to adopt disruptive technology, but the risk-preference firms adopt disruptive technology faster than the risk-averse and risk-neutral firms. When the decision-makers''risk attitude is the same, the wealthy enterprises and the risk tolerant enterprises have stronger willingness to adopt disruptive technology. |
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| Keywords: | Disruptive technology Evolutionary game Technology adoption Single group Multi-group |
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