| 基于扎根理论的军民融合型企业商业模式创新机理研究 |
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| 引用本文： | 田庆锋,雷园园,张硕,马蓬蓬.基于扎根理论的军民融合型企业商业模式创新机理研究[J].科技管理研究,2019,39(11):200-210. |
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| 作者姓名： | 田庆锋 雷园园 张硕 马蓬蓬 |
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| 作者单位： | 西北工业大学管理学院,陕西西安,710129;西北工业大学管理学院,陕西西安,710129;西北工业大学管理学院,陕西西安,710129;西北工业大学管理学院,陕西西安,710129 |
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| 基金项目： | 国家社会科学基金项目“经济新常态下我国高端装备制造业国际化商业模式创新路径研究”（15XGL002）;西北工业大学种子基金资助项目“基于系统动力学的我国高端装备制造业商业模式创新路径研究”（ZZ2018209） |
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| 摘 要： | 选取天和防务、成都振芯科技等9家典型军民融合型企业为对象进行探索性案例研究,采用扎根理论,通过开放式编码、主轴编码和选择性编码构建军民融合型企业商业模式创新机理的四层次模型。研究发现:外部动因迫使企业进行商业模式创新,企业战略、企业文化和企业家精神作为战略层指引企业商业模式创新,资源基础、组织结构和创新机制为辅助支撑企业商业模式创新,价值创造、价值主张及价值获取三维度实现商业模式创新。研究以期丰富和拓展军民融合型企业商业模式创新研究,为同类型企业推动商业模式创新提供参考与借鉴。
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| 关 键 词： | 军民融合 商业模式创新 扎根理论 机理研究 |
| 收稿时间： | 2018/8/19 0:00:00 |
| 修稿时间： | 2019/5/31 0:00:00 |
Research on Innovative Mechanism of Business Model of Military-civilian Integration Enterprise Based on Grounded Theory |
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| Tian Qingfeng,Lei Yuanyuan,Zhang Shuo,Ma Pengpeng.Research on Innovative Mechanism of Business Model of Military-civilian Integration Enterprise Based on Grounded Theory[J].Science and Technology Management Research,2019,39(11):200-210. |
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| Authors: | Tian Qingfeng Lei Yuanyuan Zhang Shuo Ma Pengpeng |
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| Institution: | (School of Management,Northwestern Polytechnic University,Xi'an 710129,China) |
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| Abstract: | This paper selects nine typical civil-military integration enterprises such as Xi"an Tianhe Defense Technology Co,.LTD and Chengdu Corpro Technology Co,.LTD to conduct exploratory case studies, and adopts grounded theory to build a four-level model of the business model innovation mechanism of civil-military integration enterprises through three-level coding. The study finds that: external agents force companies to innovate in business models, corporate strategies, corporate culture, and entrepreneurial spirit as strategic layers guide corporate business model innovation, and resource bases, organizational structures, and innovation mechanisms assist in supporting corporate business model innovation, value creation, value proposition and value acquisition three-dimensional degree to achieve business model innovation. The research has enriched and expanded the research on the business model innovation of the civil-military integration enterprise, and also provided reference for the same type of enterprises to promote business model innovation. |
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| Keywords: | civil-military integration business model innovation grounded theory Mechanism study |
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