| 新媒体对广告业经营影响 |
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| 引用本文： | 严瑾.新媒体对广告业经营影响[J].佳木斯教育学院学报,2012(7):389+391. |
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| 作者姓名： | 严瑾 |
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| 作者单位： | 武汉纺织大学湖北武汉430073 |
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| 摘 要： | 媒体作为信息传播的渠道,越来越多地引起大家的关注。因为新技术的出现,技术和媒体的不断融合,媒体本身也发生了巨大的改变,关于新兴媒体的概念层出不穷。新的媒体不断产生,使我们的工作方式、生活方式以及游玩方式有了深刻的改变。相形之下,广告业经营在广告主、传统媒体、广告公司、受众、政府、运营方式、盈利模式等方面也受到新媒体的影响。
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| 关 键 词： | 新媒体 广告业 经营 |
The effect of new media to advertising management |
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| Yan Jin.The effect of new media to advertising management[J].Journal of Jiamusi Education Institute,2012(7):389+391. |
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| Authors: | Yan Jin |
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| Institution: | Yan Jin(Wuhan Textile University,Wuhan Hubei,430073,China) |
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| Abstract: | As the channel of information dissemination,media attracts more and more attention.Because of the emergence of new technologies,the integration of technology and media,the media has also undergone a great change,the new concept of the media emerges in an endless stream.New media continue to produce,make the way we work,way of life play a profound change.By contrast,the advertising industry also is influenced by new media in the traditional media,advertisers,advertising companies,audience,government,operation mode,profit mode. |
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| Keywords: | new media advertising business |
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