| 简论都市报报网互动的落地及拓展 |
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| 引用本文： | 易高原.简论都市报报网互动的落地及拓展[J].重庆职业技术学院学报,2011,20(2):86-88. |
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| 作者姓名： | 易高原 |
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| 作者单位： | 课堂内外杂志社,重庆,401121 |
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| 摘 要： | 近年来,报网互动已经成为新闻媒体发展的主流动作,基于不同模式的报网互动要拓展报媒渠道,实现版面的策划与活动的落地,必须注重传播学理论中的议程设置以及实践中的品牌打造。传媒环境中的都市报报网互动既要规避一定的风险,更要着眼于广阔的前景。
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| 关 键 词： | 报网互动 策划 落地 议程设置 |
On the Landing Situation in Newspaper Networks Interaction of Urban Newspaper |
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| YI Gaoyuan.On the Landing Situation in Newspaper Networks Interaction of Urban Newspaper[J].Journal of Chongqing Vocational& Technical Institute,2011,20(2):86-88. |
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| Authors: | YI Gaoyuan |
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| Institution: | YI Gaoyuan(Openclass Magazine Press,Chongqing 401121,China) |
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| Abstract: | The interaction of newspaper networks becomes a mainstream of news media over recent years.Based on various models,the newspaper networks interaction should expand channel of news media,realize the layout planning and activities landing,and it also has to focus on the program setting of communication science theory,and brand making in the practice.In the media environment,the newspaper networks interaction of urban newspaper not only has to avoid the risks,but also bears the broad prospects in minds. |
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| Keywords: | newspaper networks interaction planning landing program setting |
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