| 纸质媒介的数字化解析 |
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| 引用本文： | 马俊.纸质媒介的数字化解析[J].渭南师范学院学报,2014(9):82-84. |
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| 作者姓名： | 马俊 |
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| 作者单位： | 渭南师范学院传媒工程学院,陕西渭南714099 |
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| 基金项目： | 全国高等学校文科学报研究会第七届编辑学研究基金资助一般课题：数字化背景下高校学报编辑出版过程中存在的问题及对策研究（2013YB031） |
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| 摘 要： | 信息时代的数字化使信息传播范围不断扩大,信息保存更加便利、持久。虽然数字媒介带来了丰富多彩、灵活多变的快捷资讯和个性化服务,但传统纸质媒介也并未因此退出历史舞台。文章通过对纸质媒介与数字媒介进行比较研究,寻求不同信息传播的最佳方式,为两种不同媒介在未来市场环境中合理运用及优化组合提供依据,探寻两种媒介在竞争中共同发展的最佳途径。
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| 关 键 词： | 纸质媒介 数字化 媒介融合 |
Digital Analysis of Paper Media |
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| MA Jun.Digital Analysis of Paper Media[J].Journal of Weinan Teachers College,2014(9):82-84. |
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| Authors: | MA Jun |
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| Institution: | MA Jun (School of Media Engineering, Weinan Normal University, Weinan 714099, China) |
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| Abstract: | In the digital information,digitization expands the scope of information dissemination,information storage more convenient and durable. Although the digital media has rich and colorful,flexible and quick information and personalized service,but the traditional paper media also did not withdraw from the stage of history. Through a comparative study of paper media and digital media,to find the best way of dissemination of information,provide the basis for the new old two kinds of media in the future market environment in the rational use and optimization,the best way to explore the two media developing in competition. |
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| Keywords: | papery medium digitization media convergence |
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