| 企业社会责任传播与公共关系制度化——解析香港中华电力案 |
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| 引用本文： | 陈霓.企业社会责任传播与公共关系制度化——解析香港中华电力案[J].国际新闻界,2009(11). |
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| 作者姓名： | 陈霓 |
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| 作者单位： | 香港城市大学媒体传播系; |
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| 摘 要： | 本文从公共关系学的角度探讨企业社会责任的行为模式,解析企业社会责任行为以论证公关制度化的必要性,以及通过公关制度化的过程以强调企业社会责任战略传播的可行性。本文在讨论企业社会责任的理论假设的基础上,引入公关制度化的要求,分析香港中华电力控股有限公司的案例,认为公关在引领企业社会责任战略形成与实施方面,具有独特的作用;一个能够有效引领企业社会责任长效行为的公关,是制度化的公关。
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| 关 键 词： | 企业社会责任 公关制度化 企业公民 战略传播 |
Communicating Corporate Social Responsibility and Institutionalizing Public Relations |
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| CHEN Ni.Communicating Corporate Social Responsibility and Institutionalizing Public Relations[J].Journal of International Communication,2009(11). |
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| Authors: | CHEN Ni |
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| Institution: | CHEN Ni (Department of Media and Communication,City University of Hong Kong,Hong Kong) |
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| Abstract: | This study aims to probe into the insights of Corporate Social Responsibility(CSR) from a public relations perspective.A primary research question concerns how and why the institutionalization of public relations may facilitate CSR strategies and actions.In light of existing literature on both CSR and PR institutionalization,this study takes on Hong Kong's China Light and Power(CLP) for an in-depth case analysis and finds:pubic relations plays a significant role in shaping the making and execution of CSR st... |
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| Keywords: | CSR Corporate Citizen Internationalization of Public Relations Strategic Communication |
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