| 法兰克福书展中国主宾国活动报道效果分析 |
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| 引用本文： | 翁昌寿,李建霞,方莉.法兰克福书展中国主宾国活动报道效果分析[J].国际新闻界,2009(12). |
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| 作者姓名： | 翁昌寿 李建霞 方莉 |
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| 作者单位： | 中国人民大学新闻学院; |
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| 摘 要： | 本文分析了20家西方主流媒体关于2009法兰克福书展中国主宾国活动的报道,认为这些媒体对中国文化的报道基本保持了客观和平衡;但在将文化议题政治化或者涉及政治议题时,这些媒体的二次编码以及国内网络意见的不对称传播,形成对中国不利的传播效果。有鉴于此,我方传播者应从共同经验出发,提升对外文化传播能力。
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| 关 键 词： | 对外传播 二次编码 噪音 共同经验 |
Communication Effects of Reporting about China at 2009 Frankfurt Book Fair |
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| WENG Changshou,LI Jianxia,FANG Li.Communication Effects of Reporting about China at 2009 Frankfurt Book Fair[J].Journal of International Communication,2009(12). |
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| Authors: | WENG Changshou LI Jianxia FANG Li |
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| Institution: | WENG Changshou,LI Jianxia,FANG Li (School of Journalism,Renmin University of China,Beijing,100872) |
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| Abstract: | This article analyzes the reporting about China at 2009 Frankfurt Book Fair in 20 western mainstream media,and finds the western media maintain an objective and balanced view in terms of China's cultural events. However,when it comes to political issues,noises are created due to the imbalanced internet andre-encodingor using secondary interpretations by the western media.Thus Chinese communicators can sharecommon experiencein order to enhance the effects of international communication of Chinese culture. |
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| Keywords: | International Communication Re-encoding Noise Common Experience |
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