| 现代传媒与脑白金“奇观” |
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| 引用本文： | 王军元.现代传媒与脑白金“奇观”[J].国际新闻界,2009(9). |
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| 作者姓名： | 王军元 |
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| 作者单位： | 苏州大学新闻传播学院; |
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| 摘 要： | 奇观是法国思想家居伊·德波在其所著的《景观社会》中提出的核心理论。在德波看来,奇观(或译景观)就是指商品已经占领了整个社会生活的全部,它是一种由感性的可观看性建构起来的幻象,它的存在由表象所支撑,以各种不同的影像为其外部显现形式。脑白金在中国市场长盛不衰,畅销多年,实属保健品市场的一大奇观。本文试图运用居伊·德波的奇观理论,对脑白金的广告奇观和消费奇观做出分析。
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| 关 键 词： | 现代传媒 脑白金 广告奇观 |
Modern Mass Media and the Spectacle of Melatonin(Naobaijin)Advertisements |
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| WANG Junyuan.Modern Mass Media and the Spectacle of Melatonin(Naobaijin)Advertisements[J].Journal of International Communication,2009(9). |
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| Authors: | WANG Junyuan |
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| Institution: | WANG Junyuan (School of Journalism and Communication,Suzhou University,Suzhou,215123) |
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| Abstract: | 'Spectacle' is a core concept of the book Spectacle Society written by Guy Debord.Melatonin(Naobaijin) advertisements, one of the best selling health products in China,present the product in different kind of images and other forms,and construct a big spectacle in the media.The article believes that the spectacle of Melatonin advertisements have something to do with the people's consumption desire.Modern mass media play a big role in the spectacle construction. |
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| Keywords: | Modern Mass Media Melatonin Advertisements Spectacle |
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