| 论仪式传播与参与主体性 |
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| 引用本文： | 张孝翠.论仪式传播与参与主体性[J].国际新闻界,2009(4). |
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| 作者姓名： | 张孝翠 |
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| 作者单位： | 湖南大学新闻与传播学院; |
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| 摘 要： | 与人们心中根深蒂固的传递传播观相比,仪式传播观开辟了新视角。仪式传播突出了信息接收者的主体性。同时,又将接收者带入传播的仪式氛围,使其丧失主体性,达到对接收者的精神控制,从而建构传播发起者希望的秩序状态。此外,作为仪式传播客观效果之一的经济效益,从另一方面证明了仪式传播生命力之所在。
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| 关 键 词： | 传播 主体性 仪式传播 |
Ritual Communication and subjectivity of the participant |
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| ZHANG Xiaocui.Ritual Communication and subjectivity of the participant[J].Journal of International Communication,2009(4). |
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| Authors: | ZHANG Xiaocui |
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| Institution: | ZHANG Xiaocui (School of Journalism and Communication,Hunan University,Changsha,410000) |
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| Abstract: | Compared with transitive communication,ritual communication is a new perspective.It emphasizes the subjectivity of the receiver while at the same time brings the receiver into a ritual atmosphere.Such a spiritual control deprives the subjectivity of the receiver and constructs an order that the communication sponsor has planned.Economic benefits also show the vitality of ritual communications. |
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| Keywords: | Communication Subjectivity Ritual Communication |
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