| 基于网络直播的实体书店阅读推广研究 |
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| 引用本文： | 郝敏.基于网络直播的实体书店阅读推广研究[J].大学图书情报学刊,2021,39(2):21-24. |
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| 作者姓名： | 郝敏 |
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| 作者单位： | 山东省地方病防治研究所,济南250014 |
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| 摘 要： | 新冠肺炎疫情的爆发大大促进了实体书店利用网络直播开展阅读推广的力度,并逐渐呈现出蔓延态势。文章介绍了实体书店应用网络直播的时代背景,运用SWOT分析法剖析了实体书店运用网络直播于阅读推广的优势、劣势、机遇和威胁,并从直播宣传、直播内容、直播平台和团队三个方面分析其现状,提出相应建议。
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| 关 键 词： | 网络直播 实体书店 阅读推广 SWOT分析 |
Research on Reading Promotion of Physical Bookstore Based on Webcast |
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| HAO Min.Research on Reading Promotion of Physical Bookstore Based on Webcast[J].Journal of Academic Library and Information Science,2021,39(2):21-24. |
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| Authors: | HAO Min |
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| Institution: | (Institute of Endemic Disease Control in Shandong Province,Jinan 250014,China) |
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| Abstract: | The outbreak of the new crown pneumonia epidemic gave birth to the motivation of physical bookstores to use webcast to carry out reading promotion,and gradually showed a trend of spread.This article introduces the background of the age of physical bookstores using webcast,using SWOT to analyze the advantages,disadvantages,opportunities and threats of physical bookstores using webcast for reading promotion,and from the three aspects of live broadcast promotion,live broadcast content,live broadcast platform and team,the article analyzes the current situation and shortcomings of physical bookstores using webcast to carry out reading promotion activities,and further puts forward corresponding suggestions. |
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| Keywords: | webcast physical bookstore reading promotion SWOT |
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