| 体育健身服务业现状认识与思考 |
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| 引用本文： | 费瑛,宋华.体育健身服务业现状认识与思考[J].湖北体育科技,2010,29(1):19-20. |
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| 作者姓名： | 费瑛 宋华 |
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| 作者单位： | 1. 江苏科技大学体育学院,江苏,镇江,212003
2. 镇江市体育局,江苏,镇江,212003 |
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| 摘 要： | 体育健身服务业经历了初创和大发展后，目前其发展进入了危机时期，在发展形势、服务类型、目标人群定位、服务场所选址、科学管理、师资水平、行业科研能力和服务质量等方面存在问题。建议从加强管理和调整企业发展策略两方面进行改进。
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| 关 键 词： | 体育健身服务业 现状 |
Thoughts on Physical Fitness Service Industry Status Quo |
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| FEI Ying,SONG hua.Thoughts on Physical Fitness Service Industry Status Quo[J].Journal of Hubei Sports Science,2010,29(1):19-20. |
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| Authors: | FEI Ying SONG hua |
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| Institution: | 1.Sports Department of Jiangsu University of Science and Technology;Zhengjiang Jiangsu;212003;2.Zhenjiang Municipal Bureau of Sport;Zhenjiang Jiangsu;212003 |
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| Abstract: | Physical fitness services sector experienced a start-up and development,which is currently in crisis and there are some problems in the development of the situation,the types of service,positioning the target population,other service centers location,scientific management,quality of teachers and industry research,innovation capability and quality of service.This paper provides some suggestions such as strengthening management and adjustment of enterprise development strategy. |
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| Keywords: | physical fitness services the status quo |
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