| 基于群体受众的网络互动科普模式研究 |
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| 引用本文： | 韩雪冰,杨华,周心赤,杨涛.基于群体受众的网络互动科普模式研究[J].现代情报,2013,33(10):149-152. |
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| 作者姓名： | 韩雪冰 杨华 周心赤 杨涛 |
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| 作者单位： | 1. 吉林省科学技术信息研究所, 吉林 长春130021;2. 吉林省科学技术厅, 吉林 长春130021;3. 长春市教育局, 吉林 长春130021 |
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| 摘 要： | 为了建立更加广泛的科技传播渠道,提高网络科普工作的实施效果,本文在对网络受众主要群体结构和上网目的进行分析的基础上,结合当前网络互动载体特点,探讨基于群体受众的网络互动科普模式,分析了吉林省科普网在实践中的经验与问题,提出了开展个性化网络互动科普活动的建议。
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| 关 键 词： | 科普 群体受众 网络科普 网络互动 |
Research on Network Interactive Popularization Science Mode of Mass Audience |
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| Authors: | Han Xuebing Yang Hua Zhou Xinchi Yang Tao |
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| Institution: | 1. Institute of Scientific and Technical Information of Jilin, Changchun 130021, China;2. Jilin Provincial Science & Technology Department, Changchun 130021, China;3. Changchun Bureau of Education, Changchun 130021, China |
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| Abstract: | In order to establish more extensive seientific communieation channels, and improve the effect of network popu- lar science work, based on analyzing the main network audience ratio and their purpose, combined with the characteristics of cur- rent network interaction medium, the paper discusses the network interactive selenoe mode based on the analysis of the raass audi- enee. After analyzing practice and problems of Jilin Province Popularization of Science Network, the author puts forward the devel- opment of personalized network interactive popularization science. |
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| Keywords: | popularization of science mass audience network interactive popularization science network interaction |
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