| 从研发-营销的整合到技术创新-市场创新的协同 |
| |
| 引用本文： | 许庆瑞,朱凌,王方瑞.从研发-营销的整合到技术创新-市场创新的协同[J].科研管理,2006,27(2):22-30. |
| |
| 作者姓名： | 许庆瑞 朱凌 王方瑞 |
| |
| 作者单位： | 浙江大学创新与发展研究中心,浙江杭州 310027 |
| |
| 基金项目： | 本文章属于国家自然科学基金（基金号：70372018）资助研究成果. |
| |
| 摘 要： | 本文的写作构思来源于对海尔案例的思考,通过对比海尔和清华同方的创新管理经验发现海尔的创新实际上存在很大问题。通过文献研究、案例研究之后,本文提出要平衡短期竞争优势和长期能力发展、价值创造和价值增加、市场创新和技术创新,企业的经营方式或者说创新方式必须从传统的职能整合发展到创新协同。
|
| 关 键 词： | 全面创新 职能整合 创新协同 |
| 文章编号： | 1000-2995（2006）02-009-0022 |
| 收稿时间： | 2003-08-25 |
| 修稿时间： | 2003年8月25日 |
Transformation from the integration between R&D and marketing to synergy between technological innovation and market innovation |
| |
| Xu Qing-rui,Zhu Lin,Wang Fang-rui.Transformation from the integration between R&D and marketing to synergy between technological innovation and market innovation[J].Science Research Management,2006,27(2):22-30. |
| |
| Authors: | Xu Qing-rui Zhu Lin Wang Fang-rui |
| |
| Institution: | RESEARCH Center of Innovation and Development, Zhejiang University, Hangzhou 310027, China |
| |
| Abstract: | The idea on the transformation is from the process of Haier's case study.According to analog analysis on innovation experience between Haier and Tsinghua Tongfang,a big problem on innovation management of Haier was found.Based on literature and case studies,this paper analyzed the problem within innovation practice background in China,and then came a conclusion,i.e.there must be a transformation from traditional function integration to innovation synergy to acquire balance in short-term competitive profit and long-run competence development,value adding and creation,market innovation and technological innovation. |
| |
| Keywords: | total innovation management function integration innovation synergy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《科研管理》浏览原始摘要信息 |
| 点击此处可从《科研管理》下载免费的PDF全文 |
