| 海南网络高等教育顾客满意度实证研究 |
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| 引用本文： | 吴晓匀.海南网络高等教育顾客满意度实证研究[J].海南广播电视大学学报,2011,12(3):64-69. |
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| 作者姓名： | 吴晓匀 |
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| 作者单位： | 海南广播电视大学经济管理教研室,海南海口,570208 |
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| 摘 要： | 我国网络高等教育发展迅速，但在此领域中出现的服务质量问题影响了网络高等教育的可持续发展。学生是网络高等教育服务的直接顾客，学习者角色性质导致其成为网络高等教育质量评价的主体。服务业普遍用CSI（顾客满意度）测评来考量顾客对于服务质量的评价，这里以开放教育学员为对象，采用CSI测评方法对海南网络教育用户满意度进行实证研究。
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| 关 键 词： | 网络教育 顾客满意 顾客满意度 |
CSI Empirical Research on Hainan E-Learning |
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| WU Xiao-yun.CSI Empirical Research on Hainan E-Learning[J].Journal of Hainan Radio & TV University,2011,12(3):64-69. |
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| Authors: | WU Xiao-yun |
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| Institution: | WU Xiao-yun(Economic Department,Hainan Radio &TV University,Haikou 570208,China) |
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| Abstract: | The development of e-learning in China is fast,but the low quality of the service has hindered its sustainable development.Students are the customers of e-learning services and the subjects of our e-learning quality evaluation.CSI(customer satisfaction degree) is a method that is generally used for evaluating customer's satisfaction degree for e-learning service quality.Using learners in the open education in Hainan as the target,the paper makes an empirical research about CSI of Hainan e-learning service q... |
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| Keywords: | E-learning Customer satisfaction Customer satisfaction degree |
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