| 定向运动赛事营销策略构想 |
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| 引用本文： | 何晓知,章罗庚.定向运动赛事营销策略构想[J].吉林体育学院学报,2008,24(3):10-12. |
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| 作者姓名： | 何晓知 章罗庚 |
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| 作者单位： | 长沙理工大学体育部,湖南长沙,410076 |
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| 摘 要： | 采用文献资料和市场调查法，结合营销学理论分析定向运动赛事营销的概念和价值，并根据定向运动的特点，提出定向运动赛事营销的策略构想，即对定向运动的创造精彩赛事、努力形成品牌赛事和赛事资源市场开发等方面进行了研究。
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| 关 键 词： | 定向运动 赛事营销 品牌 市场开发 策略构想 |
Marketing Strategic Ideas on Orienteering Events |
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| He Xiaozhi,Zhang Luogeng.Marketing Strategic Ideas on Orienteering Events[J].Journal of Jilin Institute of Physical Education,2008,24(3):10-12. |
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| Authors: | He Xiaozhi Zhang Luogeng |
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| Institution: | (Changsha University of Science and Technology, Changsha,410076, Hunan, China) |
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| Abstract: | Methods of documentary statistics and marketing survey combined with marketing theories are used in this paper to analyze the marketing concept and value of orienteering events.Marketing strategic ideas are proposed in accordance with the characteristics of orienteering sports,and it studies on how to create magnificent sports events,form a sports event of a famous brand and open markets of event resources. |
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| Keywords: | orienteering sports sports events marketing brand market opening strategic ideas |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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