| 浅谈舆论引导的艺术与技巧 |
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| 引用本文： | 郑保卫,王静.浅谈舆论引导的艺术与技巧[J].新闻界,2007(5):5-7. |
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| 作者姓名： | 郑保卫 王静 |
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| 作者单位： | 1. 中国人民大学新闻与社会发展研究中心,北京,100872
2. 中国人民大学新闻学院,北京,100872 |
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| 摘 要： | 在实践中,舆论引导的艺术和技巧包括以下几个方面:通过恰当的事实选择进行舆论引导;依托适宜的新闻评论进行舆论引导;对重大事件和突发事件进行重点引导;舆论引导和舆论监督相结合;集中引导和分散引导相结合.
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| 关 键 词： | 舆论 舆论引导 |
On Public Opinion Guidance Art and Skill |
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| Zheng Baowei,Wang Jing.On Public Opinion Guidance Art and Skill[J].Press Circles,2007(5):5-7. |
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| Authors: | Zheng Baowei Wang Jing |
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| Abstract: | In reality, public opinion guidance art and skill include the following several aspects: carrying on the publicopinion guidance through the appropriate fact choice; depending on suitable the news commentary; carrying on the keyguidance to the significant event and the thunderbolt; unifying the public opinion guidance and the supervision of pub-lic opinion; integrating centralized and decentralized public opinion guidance. |
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| Keywords: | public opinion public opinion guidance |
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