Rhetorical strategies of continuity and change in the music of popular artists over time |
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| Authors: | Deanna D Sellnow |
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| Institution: | Assistant Professor and Director, Public Speaking Fundamentals, Department of Communication , North Dakota State University , Box 5075, University Station, Fargo, ND, 58105 |
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| Abstract: | This essay analyzes certain aspects of the music of Bruce Springsteen to determine the impact of rhetorical strategies of continuity and change on musical artists’ appeal over time. Three general observations emerged from this analysis. First, Bruce Springsteen's musical stories and styles have undergone several disjunctive shifts during the course of his career. In making these shifts, Springsteen has remained true to himself as a maturing adult without sacrificing listener appeal. Second, musical score strongly impacts the ultimate message conveyed depending on whether it emotionally reinforces or contradicts the lyrical message. Finally, other musical performers should be mindful of the effect of their rhetorical choices regarding (a) the intensity and release patterns they use within a musical score and (b) why, when, and where they might allow their stories or styles to shift, and what effect those shifts are likely to have on the integrated messages they are attempting to communicate. |
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