The persuasive campaign: A pedagogy for the contemporary first course in speech communication |
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| Authors: | B Aubrey Fisher |
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| Institution: | Assistant Professor of Speech and Dramatic Art and Assistant Director of the first course in speech communication , University of Missouri |
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| Abstract: | The goals, pedagogy, and structure of the first course in speech communication often convey an unintended but nonetheless erroneous implication of audience control by a speaker. Using the persuasive campaign as the pedagogical basis for the speech fundamentals course allows for a broader range of rhetorical strategies and new criteria for evaluating student performances. Use of the persuasive campaign is also totally consistent with contemporary theories of human behavior. |
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