Ancients and moderns on fear and fear appeals: A comparative analysis |
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| Authors: | Lyle Sussman |
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| Institution: | Doctoral candidate in the Department of Communication , Purdue University |
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| Abstract: | This paper presents a comparative analysis of the ancients and the moderns on fear appeals. The paper is divided into two sections. The first presents comparative definitions of “fear”; and “fear appeal.”; The second section relates six conclusions derived in Higbee's review to contributions by the ancients. |
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