Comparing Separate Process and Intertwined Models for Reactance |
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| Authors: | Sang-Yeon Kim Timothy Levine Mike Allen |
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| Institution: | 1. Department of Communication , University of Wisconsin , Milwaukee sangyeon@uwm.edu;3. School of Media and Communication , Korea University;4. Department of Communication , University of Wisconsin , Milwaukee |
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| Abstract: | This investigation compares whether an intertwined or a separate process model better explains message failure incurred by threat to freedom. The current project extends the intertwined model proposed by Dillard and Shen (2005
Dillard , J. P. , &
Shen , L. ( 2005 ). On the nature of reactance and its role in persuasive health communication . Communication Monographs , 72 , 144 – 168 . doi: 10.1080/03637750500111815 Taylor & Francis Online], Web of Science ®] , Google Scholar]) by considering the additional persuasive message elements of weak argument and insult. Results indicate that the intertwined model provides not only a better fit but also a more general model of message resistance than previously considered. |
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| Keywords: | Intertwined Model Multitrait-Multimethod Psychological Reactance Separate Process Model Structural Equation Modeling |
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