| 市场营销专业人才培养刍议 |
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| 引用本文： | 毛青松.市场营销专业人才培养刍议[J].河南职业技术师范学院学报(职业教育版),2006(4):108-110. |
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| 作者姓名： | 毛青松 |
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| 作者单位： | 南京化工职业技术学院,经济管理系,江苏,南京,210048 |
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| 摘 要： | 多年来，市场营销人才一直处于需求旺盛的态势，但许多营销专业的高校毕业生要么难以找到专业对口的岗位，要么就业后发展遇到问题。本文以营销人才培养能力的标准为切入点，分析了高校市场营销人才培养中存在的诸多问题，进而提出了营销人才培养的措施。
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| 关 键 词： | 高校 市场营销专业 人才培养 |
| 文章编号： | 1008-7516（2006）04-0108-03 |
| 收稿时间： | 2006-05-03 |
| 修稿时间： | 2006年5月3日 |
An essay on the training of marketing specialized personnel |
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| MAO Qing-song.An essay on the training of marketing specialized personnel[J].Journal of Henan Vocation-Technical Teachers College(Vocational Education Edition),2006(4):108-110. |
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| Authors: | MAO Qing-song |
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| Abstract: | For many years,the marketing talented persons continuously have been in the situation of exuberant demand,but many marketing specialized university graduates either have difficulties finding the jobs suited to their specialized training,or meet the problems of development after employment.This essay takes the standard of the marketing personnel training on their abilities as a breakthrough point,has analyzed many problems which exist in the university marketing personnel training,and proposed the new standard on the marketing talented persons' abilities and the new measures on training. |
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| Keywords: | university marketing professional talented person training |
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