| 从顺应论视角看运动广告翻译 |
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| 引用本文： | 杨竹.从顺应论视角看运动广告翻译[J].四川教育学院学报,2013,29(7):97-99. |
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| 作者姓名： | 杨竹 |
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| 作者单位： | 四川外语学院重庆南方翻译学院,英语语言学院,重庆401120 |
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| 摘 要： | 顺应论从一种崭新的语用视角来考察语言的使用情况,是一个极具解释力的语言学理论。该理论认为,顺应性是人类使用语言的本质特征,这恰巧与动态的翻译过程不谋而合,因此,顺应论对翻译研究有很好的辅助作用。文章以运动广告为例,从语用顺应论视角看此类广告翻译顺应性的体现,从而得出:成功的广告翻译实质是对语言的成功顺应。
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| 关 键 词： | 顺应论 运动广告的翻译 顺应性 |
Translation of Sports Advertising from Adaptation Theory |
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| YANG Zhu.Translation of Sports Advertising from Adaptation Theory[J].Journal of Sichuan College of Education,2013,29(7):97-99. |
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| Authors: | YANG Zhu |
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| Institution: | YANG Zhu( School of English Language,Chongqing Nanfang Translators College of Sichuan International Studies University, Chongqing 401120, China) |
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| Abstract: | Adaptation Theory deals with language usages from a new angle of pragmatics, which has great explana- tory power. The theory claims that adaptability is the nature of human language, which just coincides with the dynamic process of translation. Thus, Adaptation Theory plays a very supportive role in the study of translation. The essay presents a discussion of the adaptation of advertising translation on the basis of Adaptation Theory with examples of sports advertisements, and concludes that the success of advertising translation represents, as a matter of fact, the success of language adaptation. |
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| Keywords: | Adaptation Theory translation of sports advertising adaptability |
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