| 从长尾效应看移动数字阅读背景下图书馆的新服务 |
| |
| 引用本文： | 倪娟,张建芬.从长尾效应看移动数字阅读背景下图书馆的新服务[J].现代情报,2012,32(12):68-70. |
| |
| 作者姓名： | 倪娟 张建芬 |
| |
| 作者单位： | 南京邮电大学图书馆, 江苏 南京210003 |
| |
| 基金项目： | 南京邮电大学校科研基金资助项目 |
| |
| 摘 要： | 移动阅读时代的来临使图书馆传统服务模式遭遇了挑战。目前移动阅读正在向社会化阅读的方向转变,其核心在于面向读者提供个性化的阅读内容与社群化的传播方式,并相应体现出两种不同特征的长尾效应。图书馆应该积极应用长尾理论,抓住这两条长尾,拓展新服务,发掘新的服务增长点。
|
| 关 键 词： | 长尾 移动阅读 数字阅读 图书馆服务 |
View the New Services of Libraries from the Long Tail Effect under the Background of Mobile Digital Reading |
| |
| Authors: | Ni Juan Zhang Jianfen |
| |
| Institution: | Library, Nanjing University of Posts and Telecommunications, Nanijing 210003, China |
| |
| Abstract: | With the advent of the era of mobile reading,the traditional library service model is suffering a new challenge.Nowadays mobile reading is transforming into social reading,the core of which is to provide personalized reading contents and community transmission mode for readers,and that accordingly reflects two different kinds of long tail effects.Libraries should take advantage of the long tail theory actively,seize the two long tails,and develop new services as well as explore new growth point. |
| |
| Keywords: | |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《现代情报》浏览原始摘要信息 |
| 点击此处可从《现代情报》下载免费的PDF全文 |
|
