| 基于SWOT分析下的桂林会仙湿地旅游开发 |
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| 引用本文： | 陈德荣.基于SWOT分析下的桂林会仙湿地旅游开发[J].大众科技,2012(12):199-201. |
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| 作者姓名： | 陈德荣 |
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| 作者单位： | 广西师范大学外国语学院,广西 桂林 541004 |
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| 基金项目： | 广西人文社会科学发展研究中心课题“桂林国际旅游业再发展若干重要问题研究”(YB2011022)阶段性研究成果之一 |
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| 摘 要： | 通过利用SWOT分析法,分析了桂林会仙湿地旅游开发的优势、机遇、劣势以及存在的威胁。指出了它的优势所在就是在广西乃至全国众多的旅游景点中的唯一性,广西桂林会仙喀斯特湿地国家公园试点相关项目工程建设和桂林旅游产品的更新换代将给会仙湿地旅游开发带来机遇;但是人才匮乏和知名度低是它的劣势所在,而湿地的脆弱性又是它潜在的威胁。提出了会仙湿地旅游开发必须走湿地生态旅游和生态农业旅游体验相结合的道路。
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| 关 键 词： | SWOT分析 会仙湿地 湿地旅游开发 湿地生态旅游 |
A Study of Huixian Wetland`s SWOT in Its Development as a Tourist Spot |
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| Abstract: | This paper makes a study of Huixian wetland’s SWOT（strength,weakness,opportunity,threat） in its devlopment as a tourist spot.It points out that its strength lies in the fact that it is the only wetland in Guangxi and China’s tourist cities;its opportunity is given from the construction of many relevant projects in the wetland chosen as a pilot national wetland park;its weakness results from the fact that professionals needed for the development are scarce and that it is not well known both at home and abroad,and its threat comes from its vulnerability.The paper concludes that ecological tourism and experience of ecological tourism of agriculture should be combined in the development of Huixian wetland as tourist spot. |
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| Keywords: | study of SWOT Huixian wetland development of wetland as a tourist spot ecological tourism of wetland |
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