| 山寨文化背景下的大学生媒介素养教育 |
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| 引用本文： | 姜小凌,刘飞红.山寨文化背景下的大学生媒介素养教育[J].襄樊学院学报,2012,33(7):83-88. |
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| 作者姓名： | 姜小凌 刘飞红 |
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| 作者单位： | 湖北文理学院文学院,湖北襄阳,441053 |
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| 摘 要： | “山寨文化”是一种新型文化范式，具有模仿性、平民性、娱乐性等特征。一方面，山寨文化会降低大学生媒介分辨力；造成对传统文化认同感的缺失；妨碍大学生的创新意识。另一方面，山寨文化又有利于大学生张扬个性，争夺话语权；使平民获得对主流文化冒犯式的快感。提高大学生媒介素养教育可从如下方面入手：提高大学生自身价值观及媒介分辨力；批判吸收山寨文化合理成分，加强对传统文化的认同感；开设大学生媒介素养教育课程，并借助新兴媒介构建校园媒介管理；建立大学生媒介素养评估体系。
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| 关 键 词： | 山寨文化 大学生 媒介素养教育 |
Media Literacy Education for Undergraduates in the Context of Cottage Culture |
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| JIANG Xiao-ling,LIU Fei-hong.Media Literacy Education for Undergraduates in the Context of Cottage Culture[J].Journal of Xiangfan University,2012,33(7):83-88. |
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| Authors: | JIANG Xiao-ling LIU Fei-hong |
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| Institution: | (College of Chinese Language and Literature,Hubei University of Arts and Science,Xiangyang 441053,China) |
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| Abstract: | As a new cultural paradigm,"cottage culture" has such features as imitativeness,popularity and entertainment.On the one hand,"cottage culture" produces negative influence,e.g.lower ability to distinguish media;the loss of sense of approval for traditional culture;hindering the consciousness to innovate.On the other hand,"cottage culture" plays positive roles in following aspects: be useful for undergraduates to make their personality public and strive for discourse power;be helpful for undergraduates to acquire pleasant sensatation resulted from offending mainstream culture.There are some ways to improve undergraduates’ media literacy education as follows: developing the ability to distinguish media;assimilating the reasonable elements of the "cottage culture" scientifically;enhancing the sense of approval for traditional culture;opening the course for media literacy education;establishing campus media management system and assessment system. |
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| Keywords: | Cottage culture Undergraduates Media literacy education New media |
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