| 政府形象传播的本质内涵 |
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| 引用本文： | 刘小燕.政府形象传播的本质内涵[J].国际新闻界,2003(6). |
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| 作者姓名： | 刘小燕 |
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| 作者单位： | 中国人民大学新闻学院 北京，100872 |
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| 摘 要： | 政府本身就是媒介 ,政府施政的过程 ,就是政府传播自己形象的过程。光“练”不“说” ,不会形成应有的形象 ;光“说”不“练”(或者“练”与“说”两张皮 ) ,形象也将大打折扣。政府形象构建、传播的真谛是 :确立社会公众对政府的信心和信任 ,通过塑造、改善、提升政府形象来加强政府对公众的影响力、公信力、吸引力。即政府形象传播以社会公众认可、支持为前提 ,以“推销”政府的理念、服务、影响为指归
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| 关 键 词： | 政府行为 政府形象 政府形象传播 |
Essence of government image communication |
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| LIU Xiao-yan.Essence of government image communication[J].Journal of International Communication,2003(6). |
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| Authors: | LIU Xiao-yan |
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| Abstract: | The government itself is a medium.That the government carries out its administration is a process of communicating its image.What's real to the build-up and communication of the government image is to establish the public's confidence.Through cultivation,improvement and raising of the government image,the government could then enhance its influence on the public. |
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| Keywords: | government behaviour government image government image communication |
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