| 数字图书馆产业竞争战略分析 |
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| 引用本文： | 何小峰,杨于卜.数字图书馆产业竞争战略分析[J].晋图学刊,2008(5):31-33,37. |
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| 作者姓名： | 何小峰 杨于卜 |
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| 作者单位： | 山西医科大学,图书馆,山西,太原,030001 |
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| 摘 要： | 本文从经济运营角度分析数字图书馆所面临的经济问题，将管理学先进的产业结构分析法引入了数字图书馆的市场运营策略分析，提出了分阶段构建运营模式以及针对不同竞争力所采用的竞争策略，力图为数字图书馆的合理建设、发展提供理论支持。
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| 关 键 词： | 数字图书馆 市场竞争 产业结构分析 |
The Strategic Analysis on Industrial Competition of Digital Library |
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| HE Xiao-feng,YANG Yu-bu.The Strategic Analysis on Industrial Competition of Digital Library[J].Shanxi Library Journal,2008(5):31-33,37. |
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| Authors: | HE Xiao-feng YANG Yu-bu |
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| Institution: | HE Xiao-feng,YANG Yu-bu(Library,Shanxi Medical University,Taiyuan 030001,China) |
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| Abstract: | This article analyses the economic issues of digital libraries from the point of view of economical operation,and introduces the industrial structure analysis in management science into marketing strategic analysis of digital libraries.This article also brings forward the idea of constructing operation pattern by stages and different competitive strategies in view of different competition strength,trying hard to provide the theory support to the reasonable construction and development of digital libraries. |
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| Keywords: | digital library market competition industrial structure analysis |
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