| 从媒介现实到受众现实--从框架理论看国内媒体"非典型肺炎"报道 |
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| 引用本文： | 张楠.从媒介现实到受众现实--从框架理论看国内媒体"非典型肺炎"报道[J].广播电视大学学报,2004(2):43-46. |
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| 作者姓名： | 张楠 |
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| 作者单位： | 华中师范大学,湖北,武汉,430079 |
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| 摘 要： | 从媒介现实到受众现实是传播学的框架理论研究的重要课题。以国内媒体报道非典型肺炎为个案，对疫情发源地——广州三大报《南方日报》、《羊城晚报》、《广州日报》的相关报道进行内容分析，探讨其新闻框架；同时，根据每一时期流言传播情况、社会人心安定情况，分析受众接受框架，通过二者比较证实预先理论假设：新闻媒体在反映客观现实时，会根据一定标准框选、凸显事件的特殊部分；受众在接受媒体报道时，也会表现出一定选择，从而形成媒介框架与受众框架的趋同、协商或对立。
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| 关 键 词： | 框架媒介现实 受众现实 |
| 文章编号： | 1008-0597(2004)02-0043-03 |
| 修稿时间： | 2003年11月7日 |
From Media Reality to Audience's Reality:Seen from Frame Theory Domestic Media's SARS'Report |
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| ZHANG Nan.From Media Reality to Audience''''s Reality:Seen from Frame Theory Domestic Media''''s SARS''''Report[J].Journal of TV University(Philosophy & Social Sciences),2004(2):43-46. |
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| Authors: | ZHANG Nan |
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| Abstract: | From media reality to subjective reality because an important question for the mass communication.This thesis takes that the domestic media report on SARS as a case for research theme.At first,we make content analysis to NANFANG DAILY,YANGCHENG EVENING NEWSPAPER and GUANGZHOU DAILY aiming to understand different newspaper' news framing.Then,we make a research to find out what is audience framing according to the spreading of gossip and the social stability.At last,we compare news framing with audience framing to confirm our assume:when news media report a particular event in the objective reality,they will present a particular part of the event invariably when the audience read or listen to the reports of the ne ws media,they will appear a certain inclination according to their former experience,then it will form unanimity,consultation and antagonism between the media framing and the audience framing. |
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| Keywords: | Media Reality Audience's reality |
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