| 妈祖石雕神像蕴含之互动意义解读——从社会符号学的角度 |
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| 引用本文： | 李丽娟.妈祖石雕神像蕴含之互动意义解读——从社会符号学的角度[J].怀化学院学报,2009,28(10):18-20. |
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| 作者姓名： | 李丽娟 |
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| 作者单位： | 莆田学院外语系; |
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| 基金项目： | 2009年福建省教育厅A类社会科学研究项目“妈祖文化的多模态化研究”,项目编号:JA09216s |
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| 摘 要： | 在后现代时期,科技、数字、多媒体的发展改变了人际交流方式和意义表达。除了语言,图像、颜色等其他社会符号系统同样也具有社会功能。以Kress & Leeuwen的视觉图像语法理论为基础,妈祖石雕神像为例,尝试对其社会符号学的视觉解读,探究神像所表达的互动意义。从接触、社会距离、态度和情态等方面分析发现,无论是设计者的创意、构思还是具体的表现手法和产生的效果,都充分体现了妈祖石雕神像丰富的人际互动意义。
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| 关 键 词： | 视觉语法 互动意义 妈祖神像 |
A Social Semiotic Approach to the Interactive Meaning of the Immortal Statue of Mazu |
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| LI Li-juan.A Social Semiotic Approach to the Interactive Meaning of the Immortal Statue of Mazu[J].Journal of Huaihua University,2009,28(10):18-20. |
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| Authors: | LI Li-juan |
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| Institution: | Foreign Language Department;Putian University;Putian;Fujian 351100 |
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| Abstract: | It is known that in the post modern times social semiotics beyond language,such as images and colors,has become a wider semiotic resource and played a role in social construction by means of the inter-semiosis of various media modes.Based on the theoretical framework of the visual grammar developed by Kress & van Leeuwen from Halliday's systemic functional linguistics,this paper studies how the interactive meaning is construed in the Immortal Statue of Mazu.Analysis starts from the subsystems of interaction... |
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| Keywords: | visual grammar interactive meaning the statue of Mazu |
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