| 我国高校体育经济的发展现状与对策 |
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| 作者姓名： | 姜涛 |
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| 作者单位： | 燕山大学,河北秦皇岛,066004 |
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| 摘 要： | 在中国国民经济由计划向市场转轨的宏观背景下，随着中国获得2008年奥运会举办权，中国高校体育经济面临新的发展机遇和挑战。高校体育经济如何定位、如何发展，以及管理制度如何改革目前存在许多争论和模糊之处，文章从市场的角度对相关问题进行了分析。
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| 关 键 词： | 高校体育产业 发展机遇 挑战 应对策略 |
Current Situation and Solutions of Colleges'and Universities' Sports Economic Development in China |
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| Authors: | JIANG Tao |
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| Abstract: | Under the macro background of China＇s economic transition from planning economy to market economy, Our colleges＇ and universities＇ sports economy faces new developing opportunities and chaUenges with the access to holding the 2008 Olympics. There are many arguments and ambiguous points on the orientation and development of the colleges＇ and universities＇ sports economy and the management system reform. This article has analyzed the relevant issues from the angle of market. |
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| Keywords: | sports industry in colleges and universities developing opportunities challenge solutions |
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