| 桂林旅游业发展的心理学审视 |
| |
| 引用本文： | 张俊杰.桂林旅游业发展的心理学审视[J].桂林师范高等专科学校学报,2009,23(1):63-66. |
| |
| 作者姓名： | 张俊杰 |
| |
| 作者单位： | 桂林师范高等专科学校中文系,广西,桂林,541001 |
| |
| 摘 要： | 旅游业的地位日益彰显，竞争日趋激烈。桂林旅游业有着使人产生神秘感、愉悦感和成就感的心理优势，也存在着旅游形象与认知、旅游品牌与动机、旅游环境与情感、旅游资源与需要之间的心理位差。通过提高知名度、美誉度、参与度和协同性，促使好奇感、成就感、共鸣感和充实感的形成，必将有助于推动桂林旅游业的快速发展。
|
| 关 键 词： | 桂林旅游 心理优势 心理位差 心理策略 |
A Psychological Examination on the Development of Guilin's Tourism |
| |
| Zhang Junjie.A Psychological Examination on the Development of Guilin''s Tourism[J].Journal of Guilin College of Education,2009,23(1):63-66. |
| |
| Authors: | Zhang Junjie |
| |
| Institution: | Chinese Dept.of Guilin Normal College;Guilin;Guangxi 541001 |
| |
| Abstract: | The tourism industry is becoming important and competition is increasingly fierce.Although there are psychological advantages of mystery,pleasure and achievement in Guilin's tourism,there is still some psychological distance between tourism image and awareness,tourism brand and motivation,tourism environment and emotion,tourism resources and needs.By improving the reputation,participation and collaboration,we can promote the formation of a sense of curiosity,a sense of accomplishment and a sense of resonanc... |
| |
| Keywords: | Guilin's tourism psychological advantages psychological distance psychological strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
