| 论高职院校图书馆的形象塑造与宣传形式 |
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| 引用本文： | 张丽,邓建宁.论高职院校图书馆的形象塑造与宣传形式[J].南宁职业技术学院学报,2011(3):77-80. |
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| 作者姓名： | 张丽 邓建宁 |
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| 作者单位： | 南宁职业技术学院图书馆,广西南宁,530008 |
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| 摘 要： | 塑造图书馆的良好形象对推动图书馆事业的发展起着重要的作用。高职院校图书馆的形象塑造,主要包括硬件形象、软件服务形象、知识与文化中心形象、信息枢纽形象和环境整洁优美形象的塑造。此外,高职院校图书馆还需通过宣传媒介、视觉识别、网站等多种宣传途径,提升自身独特的鲜明形象。
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| 关 键 词： | 高职院校图书馆 形象塑造 网络数字 品牌服务 宣传形式 |
On Image Modeling and Publicity Forms of the Library in Vocational Colleges |
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| ZHANG Li,DENG Jian-ning.On Image Modeling and Publicity Forms of the Library in Vocational Colleges[J].Journal of Nanning Polytechnic,2011(3):77-80. |
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| Authors: | ZHANG Li DENG Jian-ning |
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| Institution: | ZHANG Li1,DENG Jian-ning1(Library of Nanning College for Vocational Technology,Nanning 530008,Guangxi,China) |
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| Abstract: | Devetoping a sound library image plays a key role in promoting library development.Library image development mainly includes hardware imaeg,software service image,cultaral center image,information hubimage and image for clean and beautiful environment.More over,Library in vocational colleges should upgrade its own distinctive image through various publicity approaches such as media,visual identity and websites,etc. |
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| Keywords: | library in vocational colleges image development network digital technology brand service publicity forms |
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