| 构建高校著名体育公司品牌活动集聚地的可行性分析 |
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| 引用本文： | 张映雪.构建高校著名体育公司品牌活动集聚地的可行性分析[J].南京体育学院学报(社会科学版),2013(4):43-49. |
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| 作者姓名： | 张映雪 |
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| 作者单位： | 中国药科大学体育部,江苏南京211198 |
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| 摘 要： | 运用文献资料、访谈等研究方法对品牌和品牌活动概念进行界定。并通过宏观社会、中观学校与企业和微观三个层面对构建高校体育公司品牌活动集聚地的可行性进行了分析。高校构建著名体育公司品牌活动集聚地顺应了社会体育大格局的发展潮流，于学校、于公司都是有利的，在一定程度上解决了体育公司和学校发展中存在的一些问题，形成了共赢发展的局面。
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| 关 键 词： | 高校 著名公司 品牌活动 |
A Feasibility Analysis of Famous Building Sports Companies Organizing Brand Activities on Campus |
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| ZHANG Ying-xue.A Feasibility Analysis of Famous Building Sports Companies Organizing Brand Activities on Campus[J].Journal of Nanjing Institute of Physical Education,2013(4):43-49. |
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| Authors: | ZHANG Ying-xue |
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| Institution: | ZHANG Ying-xue ( Department of Physical Education, China Pharmaceutical University, Nanjing 211198, China) |
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| Abstract: | This paper defines the concepts of brands and brand activities, and analyzes, at the macro -, meso -, and micro-level respectively, the feasibility of sports companies organizing brand activities on campus. The paper contends that these on-campus brand activities conform to the general trends of the development of sports, thus beneficial both to the school and the company. This will, to a certain extent, solve some problems existing in the development of the school and sports companies, forming a win-win situation. |
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| Keywords: | university famous companies brands |
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