| 竞争情报与企业价值创新 |
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| 引用本文： | 黄晓斌,梁颖殷.竞争情报与企业价值创新[J].情报科学,2008,26(5):758-762. |
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| 作者姓名： | 黄晓斌 梁颖殷 |
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| 作者单位： | 中山大学资讯管理系,广东,广州,510275 |
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| 摘 要： | 价值创新是企业在激烈的竞争环境下获得并保持竞争优势的重要途径。利用竞争情报能够从多方面帮助企业有效地进行价值创新，包括：通过竞争情报分析企业的竞争环境、调查客户的需求、发掘价值创新的市场机会、评价替代性产品的优劣势、促进供应链环节的价值增值、维护价值创新的成果以及防范价值创新可能带来的风险等。
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| 关 键 词： | 竞争情报 价值创新 客户价值 竞争模式 |
| 文章编号： | 1007-7634(2008)05-0758-05 |
| 修稿时间： | 2007年12月27 |
Competitive Intelligence and Corporations Value Innovation |
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| HUANG Xiao-bin,LIANG Ying-yin.Competitive Intelligence and Corporations Value Innovation[J].Information Science,2008,26(5):758-762. |
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| Authors: | HUANG Xiao-bin LIANG Ying-yin |
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| Institution: | HUANG Xiao-bin,LIANG Ying-yin(Department of Information Management,Sun Yat-Sen University,Guangzhou 510275,China) |
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| Abstract: | Carrying out value innovation turn into an important way for the corporations to win and keep the competitive advantage in the furious competitive environment at present.This paper presents that using competitive intelligence can help the corporations carrying out value innovation effectively in several ways,including: using competitive intelligence to analyze the current situation of the corporation competitive environment,to survey the requirements of client,to identify the chances for value innovation,to... |
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| Keywords: | competitive intelligence value innovation customer value competitive mode |
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