| 基于双边网络效应的电子商务平台介入专业市场的定价模型 |
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| 引用本文： | 陆立军,于斌斌.基于双边网络效应的电子商务平台介入专业市场的定价模型[J].图书情报工作,2009,53(24):120-124. |
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| 作者姓名： | 陆立军 于斌斌 |
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| 作者单位： | 浙江师范大学工商管理学院 |
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| 摘 要： | 基于双边网络效应构建电子商务平台介入专业市场的最优定价模型，模拟电子商务在专业市场的发展阶段。在此基础上，分析信息服务水平、网络外部性及转移成本等因素对电子商务平台介入专业市场最优定价的影响。
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| 关 键 词： | 专业市场 电子商务平台 双边网络效应 定价模型 |
| 收稿时间： | 2009-09-02 |
| 修稿时间： | 2009-11-14 |
Pricing Model of E-Commerce Platform Based Two-Sided Network Effects Entering into Specialized Market |
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| Lu Lijun,Yu Binbin.Pricing Model of E-Commerce Platform Based Two-Sided Network Effects Entering into Specialized Market[J].Library and Information Service,2009,53(24):120-124. |
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| Authors: | Lu Lijun Yu Binbin |
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| Institution: | School of Business and Management, Zhejiang Normal University, |
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| Abstract: | Based on two sided network effects, this paper builds the optimal pricing model and simulates the stage of development of e commerce platform in specialized market. On above, this paper also analyzes the impacts of the factors of the level of information, network effects and transfer cost on the optimal pricing. |
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| Keywords: | specialized market e-commerce platform two-sided network effects pricing model |
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