| 基于社会网络的市场机遇信息交互模型研究 |
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| 引用本文： | 张星,蔡淑琴,夏火松.基于社会网络的市场机遇信息交互模型研究[J].科研管理,2011,32(9):125. |
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| 作者姓名： | 张星 蔡淑琴 夏火松 |
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| 作者单位： | 1. 武汉纺织大学经济管理学院,湖北 武汉 430073;
2. 华中科技大学管理学院,湖北 武汉 430074 |
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| 基金项目： | 国家自然科学基金，湖北省教育厅人文社科项目 |
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| 摘 要： | 本文从社会网络的多元关系层次入手,研究网络规则程度对市场机遇信息交互的影响。首先,结合市场机遇信息交互的特性与要求,对Cowan和Jonard的模型进行了修正改进,构建了基于社会网络的市场机遇信息交互模型,并对模型进行了仿真,实验研究了网络规则程度、个体吸收能力与创新能力、市场机遇信息增长机制以及市场机遇信息交互绩效这四者的影响关系,得到了有意义的结论。
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| 关 键 词： | 市场机遇 社会网络 信息交互 利他共享 |
| 收稿时间： | 2010-02-08 |
| 修稿时间： | 2010-08-11 |
The model of information interaction of market opportunity based on the social network |
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| Zhang Xing,Cai Shuqin,Xia Huosong.The model of information interaction of market opportunity based on the social network[J].Science Research Management,2011,32(9):125. |
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| Authors: | Zhang Xing Cai Shuqin Xia Huosong |
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| Institution: | 1. College of Economic and Management, Wuhan Textile University, Wuhan 430073, China;
2. School of Management, Huazhong University of Science and Technology, Wuhan 430074, China |
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| Abstract: | The impacts of the network regulation on market opportunity information interaction are studied from a multiple relation level. First, the characteristics are combined with the requests of market opportunity information interaction, some behavioral rules in Cowan-Jonard model are revised and a new model of market opportunity information interaction is built based on the social network. The model is simulated to analyze the relation among the regulation of the network, the individual absorption and innovation ability, the information increase mechanism of market opportunity, and the interaction performance of market opportunity information. |
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| Keywords: | market opportunity network information interaction altruistic sharing |
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