| 浅析中国品牌战略的现状和对策 |
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| 引用本文： | 宋柳,杨砚.浅析中国品牌战略的现状和对策[J].四川教育学院学报,2009,25(8):41-44,48. |
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| 作者姓名： | 宋柳 杨砚 |
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| 作者单位： | 1. 四川师范大学经济与管理学院,成都,610068
2. 国家开发银行四川分行,成都,610000 |
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| 摘 要： | 从1978年中国改革开放以来，中国取得了一些成就并且初步建立了市场经济体系。20世纪80年代中期，中国的企业开始认识看到了品牌的重要性。直到20世纪80年代末到90年代中期，他们开始认识到应该在品牌策略上做一些研究。今天中国的品牌策略已经进入了一个优势品牌淘汰劣势品牌的快速发展时期了。但是，中国仍然落后于很多国家，品牌开始变成了经济实力、技术发展和国际竞争力的标志，所以，中国需要一些关于如何将国内产品品牌化的建议。
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| 关 键 词： | 品牌 市场营销战略 品牌战略 |
Analysis of the Current Situation and Countermeasures of Famous Brand Strategy in China |
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| SONG Liu,YANG Yan.Analysis of the Current Situation and Countermeasures of Famous Brand Strategy in China[J].Journal of Sichuan College of Education,2009,25(8):41-44,48. |
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| Authors: | SONG Liu YANG Yan |
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| Institution: | SONG Liu , YANG Yah ( 1 School of Economics and Management, Sichuan Normal University, Chengdu 610068, China; 2 Sichuan Branch of China Development Bank, Chengdu 610000, China) |
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| Abstract: | China has made achievements and established a market economy system initially from its reform and opening up in 1978. In the mid 1980s, Chinese enterprises began to realize the importance of brand and they decided to carry some research on brand strategy until from the end of 1980s to the mid of 1990s. Today, brand strategy in China has stepped into the rapid development period of elimina- ting disadvantage brands, whereas, China has still lagged other countries, and brands has begun to indicate economic strength, technology development and international competitiveness. Therefore, China needs some advice about how to make domestic products brand establishment. |
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| Keywords: | brand marketing strategy brand strategy |
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