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Toward an institutional theory of escalation of commitment within sport management: A review and future directions
Institution:1. University of North Texas, 1155 Union Circle #210769, Denton, Texas 76203, United States;2. University of Memphis, 495 Zach Curlin St. 204A Elma Roane Fieldhouse, Memphis, TN, 38152, United States;3. University of Tulsa, Helmrich Hall, 302B, Tulsa, OK, 74104, United States;1. Sport Management Program in the Deakin Business School at Deakin University, 221 Burwood Highway, Melbourne 3125, Australia;2. School of Management at the University of South Australia, Mawson Lakes, South Australia 5095, Australia;3. School of Sport and Recreation, AUT University, Auckland, New Zealand;1. Research Group Sport Management, Department of Movement and Sport Sciences, Ghent University, Watersportlaan 2, 9000 Ghent, Belgium;2. Department of Life Sciences, College of Health and Life Sciences, Brunel University London, Uxbridge, UB8 3PH, United Kingdom;3. Department of Tourism, Sport and Hotel Management, Gold Coast Campus, Griffith University, Parklands Drive, Southport, QLD, 4222, Australia;1. University of Technology Sydney, Australia;2. University of South Australia, Australia
Abstract:Over the past decade, escalation of commitment theory has gained traction and relevance in the sport management literature. The purpose of this paper was to review the current progress of escalation of commitment research within sport management and provide a new perspective for evaluating and researching potential cases of escalation within sport contexts. To this end, the authors proposed a model that accounts for the different institutional logics that likely impact decision-making and evaluations of success. Consistent with previous research of institutions, the authors contend that the perceptions and attached meanings to courses of action should be accounted for when examining escalation of commitment. The implications of this approach and how it addresses shortcomings of previous research are detailed. Finally, the authors provide suggestions for future research of escalation of commitment in sport contexts.
Keywords:Escalation of commitment  Institutional theory  Institutional logics
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